Nan Hui bra lingerie business
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Fashion underwear new trend | Why breathable close-fitting design is more popular with women
In the fast-paced living environment, modern women pay more and more attention to the basic performance and health attributes of daily clothing. Especially for underwear this kind of intimate contact with the skin of the product, "comfort" has already surpassed "beautiful", become one of the primary consideration index. Whether it is commuting in the workplace or relaxing at home, a bra with excellent ventilation and sweat-wicking ability can keep the body in a dry state, reduce sultry discomfort and improve the overall wearing experience.
Especially in tropical or subtropical climate countries and regions, continuous high temperature weather makes functional fabrics become particularly important. Many overseas users said that they tend to choose underwear products that contain moisture-absorbing and quick-drying ingredients because they can maintain a good sense of body in the case of more sweat secretion. Therefore, the design concept of "breathing freedom" has been warmly sought after, and has become the key driving force for the sales growth of major foreign trade platforms.
in addition, through data mining of a large number of purchase records, we found that more than 80% of the interviewees clearly pointed out that they wanted to buy ideal underwear that did not contain steel rings, had no signs of compression and was still easy to wear for a long time. This kind of consumption demand undoubtedly points out the direction for our subsequent development-not only to ensure the basic supporting force but also to fully release the activity space.
ingenuity to create a quality model | reveal the production details and fabric advantages of the new women's bra
Every choice of material is responsible for our brand reputation. This new women's bra is OEKO-TEX®Certified safe and environmentally friendly fiber raw materials, to ensure that no harmful chemical residues, but also has a smooth and delicate feel characteristics. After wearing it, it seems that the second layer of skin has no foreign body sensation. Even if you are busy all day, it is not easy to produce friction red marks.
It is worth mentioning that we have made many attempts to improve the structure: for example, the use of laser cutting technology to achieve zero seam edge treatment; widening the elastic shoulder strap helps to disperse the pressure and distribute the uniform load weight; The front buckle opening and closing mechanism greatly facilitates the efficiency of the action of putting on and taking off, etc.... All these seemingly small but vital changes contribute to the final amazing result.
After entering the actual manufacturing stage, we insist on monitoring and controlling the quality level of each link throughout the process. The whole process from raw material warehousing inspection to semi-finished product assembly to final packaging and warehousing is escorted by strict testing procedures, including but not limited to tensile strength test, washing fastness test, allergen screening and other hard core evaluation items.
Global Market Competitiveness Analysis | How Diversified Sizes Meet International Customer Needs
In the face of the complicated overseas market environment, in order to obtain a stable customer base, it is necessary to have an in-depth understanding of the changing law of the proportion of people in various places. The rule of thumb based on years of export experience shows that the average chest circumference of European and American consumers is generally higher than that of Asian residents, and flexible adjustment of SKU types is particularly critical.
at present, this series of products cover a cup to more than d gear options, and support regular 32 kinds of specifications free switching combination. Whether the target sales place is mainland China, Southeast Asian countries or even the North American Free Trade Area, the most suitable matching version can be found. At the same time, we have also introduced the corresponding theme flower style for the selection of reference for some specific cultural backgrounds.
Looking back at the achievements of some partners in the past year, it is clear that rational planning of inventory composition often means higher turnover and faster capital return cycles. Many agency partners reported that after the introduction of our systematic supply program, their monthly sales increased by nearly twice as much as the expected rate of return.